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Our Story

From rose and bare to bare ones

In a world that's pushing for multiculturalism, acceptance and a new definition of self-love, it's disheartening that the fashion industry isn't overflowing with products representing all skin tones. Just as every woman deserves underwear that fits her body shape perfectly, she deserves underwear that's made with her specific skin tone in mind.

Each Bare Ones piece has been designed specifically to make the wearer feel comfortable, supported, sexy and, most of all, considered. Bare Ones is the underwear you'll live in. It's the bra you'll wear to work each day, the briefs you won't have to constantly adjust, the strapless that won't dig into your skin. We are your nude specialist, your go-to when purchasing the basics needed for your underwear drawer.

Bare Ones is made for women, by women. We hope you love it as much as we do.

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FOUNDER + CEO, NATALIE ROSER

"After noticing a gap in the market, I began the journey towards making underwear inclusive for all women. Bare Ones is a passion project I've kept close to my heart for years and I'm proud to say that I've finally found the bravery needed to take the leap. Now I could never look back."

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